{"id":183,"date":"2012-01-04T01:38:27","date_gmt":"2012-01-04T01:38:27","guid":{"rendered":"http:\/\/daileytravelservice.com\/blog\/?p=183"},"modified":"2012-12-12T17:13:52","modified_gmt":"2012-12-12T17:13:52","slug":"got-a-good-chinese-name-for-your-brand","status":"publish","type":"post","link":"https:\/\/daileytravelservice.com\/blog\/2012\/01\/04\/got-a-good-chinese-name-for-your-brand\/","title":{"rendered":"Got a good Chinese name for your brand?"},"content":{"rendered":"<p><a href=\"https:\/\/daileytravelservice.com\/blog\/wp-content\/uploads\/2012\/01\/mickymouse.jpg\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/daileytravelservice.com\/blog\/wp-content\/uploads\/2012\/01\/mickymouse-300x133.jpg\" alt=\"\" title=\"mickymouse\" width=\"300\" height=\"133\" class=\"alignleft size-medium wp-image-186\" srcset=\"https:\/\/daileytravelservice.com\/blog\/wp-content\/uploads\/2012\/01\/mickymouse-300x133.jpg 300w, https:\/\/daileytravelservice.com\/blog\/wp-content\/uploads\/2012\/01\/mickymouse.jpg 648w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a>In China, names have deep significance.  They can influence consumer behavior and imagination.  When a foreign brand wants to enter the Chinese market, the first and the most important thing to do is to have an excellent and well-thought Chinese name that caters to the Chinese people.  I consider these foreign brands\u2019 Chinese names smart, easy to read and remember, pleasant to the ears, and very meaningful.<\/p>\n<p>On top of the winners\u2019 list is Revlon \u9732\u534e\u6d53.  The Chinese name actually came from Tang Dynasty famous poet Li Bai\u2019s poem.  The name makes people wanting to try the cosmetic and make oneself look as beautiful as Tang Emperor Xuanzong\u2019s beloved concubine Yang who was regarded as one of the four most beautiful women in China\u2019s history.<\/p>\n<p>The 2nd place winner is Coca-Cola \u53ef\u53e3\u53ef\u4e50 literally means happy mouth makes a happy person.<\/p>\n<p>The rest on my favorite names list are:<br \/>\nCannon \u4f73\u80fd for good functions and capabilities<br \/>\nHome Depot \u5bb6\u5f97\u5b9d for home receives treasure<br \/>\nIKEA \u5b9c\u5bb6 for easy and comfortable home<br \/>\nNike \u8010\u514b for endurance, persistence and long-lasting<br \/>\nReebok \u9510\u6b65 for quick steps.  I would want a pair of shoes feel so light on my feet that I feel like I can run faster.<br \/>\nBMW \u5b9d\u9a6c for precious horse<br \/>\nChannel \u9999\u5948\u513f very good phonetic translation, sounds soft and fragrant<br \/>\nMaster \u4e07\u4e8b\u8fbe for achieve 10,000 things<br \/>\nCarrefour \u5bb6\u4e50\u798f for happy and lucky family<br \/>\nBing \u5fc5\u8d62for winning every time<\/p>\n<p>On the contrary, phonetic translation like Hilton \u5e0c\u5c14\u987f means nothing in Chinese.  To come up with a good Chinese name is not easy; however with some knowledge and due-diligence it is achievable.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In China, names have deep significance. They can influence consumer behavior and imagination. When a foreign brand wants to enter the Chinese market, the first and the most important thing to do is to have an excellent and well-thought Chinese name that caters to the Chinese people. I consider these foreign brands\u2019 Chinese names smart, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[40,30],"tags":[42,41,29],"class_list":["post-183","post","type-post","status-publish","format-standard","hentry","category-chinese-language","category-east-and-west","tag-brand","tag-chinese-translation","tag-translation"],"_links":{"self":[{"href":"https:\/\/daileytravelservice.com\/blog\/wp-json\/wp\/v2\/posts\/183","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/daileytravelservice.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/daileytravelservice.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/daileytravelservice.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/daileytravelservice.com\/blog\/wp-json\/wp\/v2\/comments?post=183"}],"version-history":[{"count":8,"href":"https:\/\/daileytravelservice.com\/blog\/wp-json\/wp\/v2\/posts\/183\/revisions"}],"predecessor-version":[{"id":227,"href":"https:\/\/daileytravelservice.com\/blog\/wp-json\/wp\/v2\/posts\/183\/revisions\/227"}],"wp:attachment":[{"href":"https:\/\/daileytravelservice.com\/blog\/wp-json\/wp\/v2\/media?parent=183"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/daileytravelservice.com\/blog\/wp-json\/wp\/v2\/categories?post=183"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/daileytravelservice.com\/blog\/wp-json\/wp\/v2\/tags?post=183"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}